About

Hi, I’m Dani, mum of three and lifelong entrepreneur. I’ve always gone from one venture to the next, following what felt right at the time. In 2010, with my youngest just turned one, I went looking for BPA-free water bottles and ended up becoming a UK distributor of stainless steel ones. I had to buy thousands of bottles to get started, and my Granny was convinced I’d be stuck with them for life. She was wrong, and A Fine Choice Ltd, distributor of eco products, was born.

Later, with more time on my hands due to Covid and the cost of living crisis, I became a nature guide for Dose of Nature, a Kew-based charity that helps people with mental health issues feel the benefits of being immersed in nature. That role opened my eyes to how I could help people further. I began by mentoring, and as I saw how closely mentoring and coaching overlap, I moved into coaching.

Living with MS has shaped how I see things too. I manage it purely through lifestyle changes and optimism, and I’ve learned how much a positive attitude and small daily choices can change how life feels.

Now I’m bringing it all together. I offer coaching that combines the clarity of a good conversation with the calm of being outside, in person at Kew Gardens, or online from wherever you are.

The feedback I hear most is that I’m a really good listener with a calm presence. I listen to what you say, and also to what sits beneath the words, including your body language. Intuition is a big part of how I work, and I’ll always make space for it in our sessions.